Your secret weapon to unstoppable sparkle. Sweat-proof, comp-tested glam built to survive heat, pressure and every full-out routine.
Stays put through every full-out
Proven on the mat, not just the mirror
Kind formulas, bold results
Never tested on animals. Ever.
Built for the mat. Bold colour, unstoppable hold and fearless confidence that stays locked in through heat, pressure and every routine.
Because comp day isn't the time to fade. π₯
(say it: Shin-ade)
Cheer has been part of our family for more than 12 years. My daughters grew up on the mat, and long before that, I competed as a World Champion dancer myself. This world runs in my blood.
I've spent my whole life around the glitter, the glam, the tan and the bright lights of the competition floor. Cheer Ammo is everything I wish I'd had back then, finally brought to life: cosmetics built by someone who actually knows the pressure of performance day.
Every product we make is engineered for the athletes who wear it, formulated to look flawless under the lights, hold up through a full-out, and give every girl the confidence to shine when it matters most.
"Survived a full comp day of sweat, stunts and tears. Still glowing at the awards. Obsessed."
"The ultra dark tan is unreal for stage. No streaks, no orange, no transfer onto the uniform."
"Lashes stayed on through two routines and a warm-up. Finally a brand that gets cheer."
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